Since its beginning in 1985, the Red Ribbon campaign has touched the lives of millions of people around the world. In response to the murder of DEA Agent Enrique Camarena, angered parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the killing and destruction cause by drugs in America. In 1988, National Family Partnership sponsored the first National Red Ribbon Celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.
Red Ribbon Week is held every year from October 23-31. B3T sponsors prevention-related activities in the schools during that week and throughout the year, including guest speakers, information sessions, assembly programs, messaging materials and prizes and incentives. Through a partnership with the school SAP (Student Assist Program), B3T’s DFC Youth Program Coordinator works to ensure that the traditions of Red Ribbon Week are continued and expanded yearly.
For more information on how you can become involved with B3T’s prevention efforts for our youth, please contact Dr. Melinda Gordan at email@example.com